Thursday, January 19, 2006

T.O. gets brief playoff 'boost'



Happened to see the Boost Mobile spot featuring Terrell Owens during last weekend's NFL playoffs, but didn't realize it was only being shown once.

Strike anyone else odd that Owens would agree to a one-time-only campaign? Couldn't Drew Rosenhaus negotiate a playoff-plastering media blitz? Wouldn't a cell phone company pushing a service to the targeted, nanosecond-attention-span demographic of post-pubescent multitaskers* see the value of heavy repetition? Was T.O.'s asking price too high? Did he threaten to be disruptive during the commercial's production? Did he tell the director not to speak to him unless spoken to?

Next question!

Anyway, here's the original spot in case you missed it. And here are some outtakes that purport to take you behind the scenes.

Make anyone breathless to get that particular brand of phone? It only made 14 people respond to the call-to-action question of "Where You At?" (though the pic of poster Will Leitch is, ummm, interesting.)

<< UPDATE: After promoting that the ad would only be aired once, Boost Mobile reneged on that "promise" and showed the spot twice again during the conference championships the following week. Looks like Owens found a kindred spirit in this company, after all! >>

* From the company's press release: "Based in Irvine, California, Boost Mobile, LLC, a subsidiary of Sprint Nextel Corporation, (NYSE:S - News), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market."

6 Comments:

At 7:46 AM, Anonymous Anonymous said...

Glad to see that TO needs "pay-as-you-go" cell phone service. Why don;t you use what you endorse, and
I bet he is not using boost mobile.

 
At 8:50 AM, Anonymous Anonymous said...

I'm curious as to what type of company uses someone whose public persona is that of a petulent, psychotic, let's-blow-everything-up-so-I-can-get-what-I-want baby.

I realize any publicity is good publicity (as they say), but this -- especially as a one-time ad -- seems like a really stupid, really big waste of $$$.

 
At 10:31 AM, Anonymous Anonymous said...

Damm, I was in the market for a "Pay as you go" cellphone. Now that's one less I get to consider...

 
At 11:29 AM, Anonymous nomadicfan said...

I kinda liked the ad. T.O. admitted that he made mistakes and he is ready to move on. I wouldn't be surprised if T.O. didn't get any $ from Boost Mobile since it was used more as an apology letter than a commercial. I actually forgot the name of the cell phone company until someone mentioned it on the blog because I was so focused on watching T.O.

Even though it aired only once, already everyone's talking about it. I just hope that the Eagles get at least a 3rd pick from T.O. (assuming that someone offers a trade for him...)...

I hope No. 5 is rehabbing like crazy because if he has an off year in 2006-07, everyone is going to say that he's no superstar without T.O. Go easy on the Chunky Soup #5!

 
At 5:04 PM, Anonymous Anonymous said...

He actually had the nerve to say that's he has matured. Uh huh.

 
At 10:01 AM, Anonymous Anonymous said...

Hmmmm . . In "Law and Order", the only people using pay-as-you-go" cell phones are the guilty perps who don't want their actions traced back to them. Hmmm . . .

 

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